Success Story: The Bag of Day of Saint Lawrence

In the space of a few years, the iconic day bag is rated at the top of the “it-parade” of leather goods to become a classic of the House of Saint Laurent. Focus.

Simplicity in form, of the sketch in the lines and extreme finesse in details: the day bag, to the startling sobriety, was able to reconcile modern look and timeless style to rise to the level of classic. Explanations.

A timeless design

Launched in 2013-in unison with the collection of Saint Laurent autumn / winter 2013-2014-day bag has become a benchmark for luxury leather goods. Driven by Hedi Slimane, then Director artistic home, said bag, now iconic, advocates a certain modern austerity who signs with strength and discretion, took silhouette of the claw.

Made entirely by hand in workshops in Italy, the flagship model of the House Saint Laurent is distinguished by a sleek design that is compliments of tubular handles, extendable sides and a small lock engraved with an inscription Saint Laurent.

An iconic model

Declined in four sizes and a couple of colors, the Saint Laurent bag is spreading quickly throughout the world, fashionistas he found many similarities with classic unassailables of leather goods.

The bag of celebrities

Breed aestheticism, bold colors, noble materials (leather, suede, Croc, python etc.) and subtle finishes – like registration Saint Laurent embossed on the front… All of these have contributed to its worldwide success.

In just three years, overnight bag was able to establish itself as one of the signature of the House rooms, ensuring a place in the dressing room of the celebrities: Kate Moss, Cameron Diaz through Gigi Hadid and Rachel Zoe.