Tommy Hilfiger creates a scholarship to support research on breast cancer, while the City of Milan thinks of Dynamo Camp and care for seriously ill children.
It is not true that fashion is heartless. There is another side of the coin, more human and charity that in recent times is emerging more and more.
Remember when the editor of Vogue Italy Franca Sozzani attracted controversy and ire because of its decision to put on the cover three curvy models to sensitize the growing problem of anorexia in the fashion industry? What about Water For Life, a charity initiative by Giorgio Armani that aims to bring water in the areas where this primary good is by no means certain. And yet, the initiative promoted by Clarins and Feed Foundation with feed 10, a kit of skincare products to the food emergency support in the world.
Today another brand has decided to do good. You Tommy Hilfiger who decided to support the Breast Health International (Bhi), an association committed to raising funds to help cancer research, to help women affected by this terrible disease and their families. As?Produce goods unique and limited edition. In this case it is a very special bag.
It’s called Bhi Bag, accessory as simple as trendy and metropolitan that recalls the classic colors of the American brand (blue and red). Made of soft textured Italian leather is sold at the incredible price of 299 €. With the proceeds of each bag, the brand not only cover production costs; of each piece sold 100 € will go directly to Fund for Living, the initiative of Bhi. Testimonial of the campaign two top models of exception: Naomi Campbell and Claudia Schiffer, photographed by Patrick Demarchelier for history of bags.
Meanwhile in Milan the City has launched another charity project. To support Dynamo Camp, a non-profit organization that organizes free Therapeutic Recreation camp for children with chronic diseases and rare syndromes, Palazzo Marino in collaboration with the brand Donatella Lucchi Milano realized Bags for Dynamo. Bags in limited edition with internal calfskin suede produced by leather artisans masters delivered by well-known personalities from the entertainment world, music and art as Alessandro Cattelan, Bruno Barbieri, Filippa Lagerback, Lella Costa and Maria Grazia Cucinotta that have customized in their own way, including autographs and special inserts.
Even Linus and other dj Radio Deejay (among many Albertino, Fabio Volo, La Pina, Diego, and Nicola Savino) have decided to take part in the project, presented Thursday, November 7 in the Sala Alessi of Palazzo Marino, the seat of the Municipality of Milan. The event was attended by many VIPs, personally committed to the project. We are talking of the conductor Mediaset Alvin, Filippa Lagerback and singer Paola Iezzi, former historian Paola and Chiara duo.
How to buy Bags for Dynamo? For about a month will be available on Ebay, the online auction site. Do your price and aggiudicatevi these accessories. The proceeds will be totally donated to Dynamo Camp Onlus.