Eastpak invites creative designers from around the world, to become a part of the new design competition bag in town-A bag for 24 hours. In collaboration with the Our site, Istituto Europeo di design (IED) and the portal by the groundbreaking competition, the relationship between the case and explores the urban environment. Bag in town aims to redefine the aesthetic and the functional basis of the underlying design of the bag by stimulating proposals from the world of fashion, design and communication, and provides a clear and simple question: “What is the perfect bag for a 24-hour day?”
This Eastpak is always an eye for the creative and unconventional. That’s why the brand with IED has joined forces to give young minds the chance to express their creativity and to provide new approaches to their environment. Participation in the bag in town design competition is possible for anyone with the minimum age of 18 years. Design proposals can be submitted until July 10, 2012. Six of the best projects and ideas are selected due to the style and the innovative field of vision – three designs are chosen–by a jury of experts and three of the audience.
The profit? The six selected designers get the opportunity to experience a unique experience experience in the IED creative factory in Milan. In six intense days, the finalists are a professional leadership of Eastpak product and marketing managers and IED design-management specialists get with the aim of each design a prototype design and the subsequent realization of the project. Following these prototypes on the bag in town be published website and subject to the scrutiny of the public. The design with the most votes wins a cash prize of 5,000 euros and the opportunity to see his creation as a part of the new Eastpak 2013 in the collection.